About Us

How It All Started

Cover Me Pretty was started in the beginning of 2018, by Cape Town fashion designer Sarah-Jane Clarke. Having worked in the fashion industry in London for six years and then in Cape Town for 10 years, Sarah-Jane was inspired to start a label and develop a brand that celebrates all things soft, feminine and pretty, while still maintaining a consistency in on-trend styling. Our product offering includes flattering, easy-to-wear women’s clothing, that embody the very essence of modern femininity, and our travel sets and home decor linens are an extension of this.
As a business we are very motivated to plough back into the local community which is why all our products are designed in Cape Town and we are pleased to be able to offer employment to highly-skilled seamstresses during a time of such great loss and uncertainty in the local clothing manufacturing industry.

Where To Find Us

Our products are currently available online from www.hellopretty.co.za

You can also find our products at The Kalk Bay Co-op, 100 Main Road, Kalk Bay, Cape Town

Stock our products in your store today

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